Conversion Goals

Goals turn custom events into conversion metrics. Each goal maps to a custom event name — any time that event fires, it counts as a conversion.

How to create a goal

1. Go to Settings → Goals in your site dashboard.
2. Click Add goal.
3. Enter a display name (e.g. Purchase) and the custom event name that matches exactly what you pass to window.revly.track() (e.g. purchase).

Available metrics

Once a goal is configured, the Goals section of your dashboard shows:

• Total conversions — total number of times the event fired
• Unique conversions — unique visitors who triggered the event at least once
• Conversion rate — unique conversions ÷ total unique pageview visitors
• Source attribution — which referrer domains drove the most converting visitors

Goals are optional

Custom events are collected regardless of whether a goal exists. Without a goal, the event still appears in each visitor's individual timeline — you just won't have the aggregated conversion metrics in the Goals section.